Five key objectives for Eastman Kodak Essay Example | Topics and Well Written Essays - 1250 words

Five come upon objectives for Eastman Kodak - Essay ExampleAccording to the paperKodak was considered as the most profitable corporation in America, which gave its shareholders a return of 18% for many years. The company has continuously invested in developing its competitive advantage in photography business. It is observed that 40% of the revenue of company came from outside United States (US). Though the company had encountered commodious profit but the situation was not the same over the past few years as it encountered external pressure in form of competition.This essay discusses thatthe new objective changed the imaging group of Kodak which include motion pictures, consumer products and audiovisual products, consumer electronics and photo finishing. The new objective filled the gap in the product job by introducing several new products, which are either prepared by Kodak or any Nipponese manufacturers or sold it under the name of Kodak. In revisal to manage the market shar e of the company, Kodak took study steps to solidify the market of film processing. It has strategized to stem the flow of low cost foreign photography papers for acquiring control over processing market. The company has also acquired many companies in order to make its base strong in electronic photography sector. This acquisition increased the number of customers for chemical paper products. The declining profit of the company was forced to maintain tits level by massive cost cutting, which better efficiency of the products related to photography.