Effective Leadership and Management of Starbucks UK Essay

Effective Leadership and Management of Starbucks UK - Essay ExampleAccording to chairman of the board, Howard Schultz, You get more(prenominal) than the finest coffee berry when you visit a Starbucks-you get great plurality, first-rate music and a comfortable, upbeat brush place. This is what the company calls the Starbucks experience.The impacts of globalisation, the influx of Internet commerce and intense competition in the market have dramatically influenced management in order to sustain the musical arrangements existence. The primary business objective of a firm has evolved into creating strategical and competitive reward. Starbucks reinvented the traditional coffee shops and created a global brand because of its corporate strategies and competitive edge.Strategic advantage is the product of synthesizing different learning of managers from sources such as personal insights, peoples experiences and market research. Strategy is the plan that the organisation shall pursue in order to achieve the organisations purpose. Developing a competitive strategy is developing a broad formula for how business operates and how it is going to compete. (Porter, 1980, p. xxvi) It includes the goals the organisation desired and policies needed to carry out those goals. However, the just about successful strategies lie in the leaders vision (Mintzberg, 1994, p. 107).It is the role of leadership to give purpose and meaningful path to the company and to cause organisational effort in order to achieve that purpose (Jacobs & Jacques, 1990, p. 281). Successful leaders fancy that strategy is not stagnant but instead it is dynamic and changing. Creating strategic advantage requires a leaders fat understanding of the companys strengths, weaknesses, its competitive strategy, and its current and potential customers. (Porter, 1985, p. 4) Starbucks mission is to build customer loyalty around cappuccinos, lattes and other fancy beverages. Starbucks redesigned the coffee industr y by shifting its focus from commodity coffee sales to the emotional atmosphere in which customers enjoy their coffee. Howard Schultz made it a point to visit his stores every week and prate with his employees. He spreads his unique gospel of how to run a business. He preaches his vision to as many people as possible in order to engage his employees to the strategies of the company. (Kim & Mauborgne, 2005, p. 74)The management of Starbucks has invested a great deal of resources to hump and understand their customers perspective. The knowledge that they learned is transformed and utilised to provide services, products and communications. These business processes are long durable and consistent. The management of Starbucks are aware that customers are the companys most valuable asset. They make it a point to fence the pulse of the customers in creating their strategies.Starbucks create competitive advantage through a strategy of differentiation. The company offers coffee and fanc y beverages, baked goods, and a unique experience that distinguishes them from other market players. Starbucks is good at do consumers feel special when they arrive at their regular Starbucks store because the barista knows the customers preferred drink. Starbucks has an edge over their