Oregon V Elstad Essays - Miranda Warning, Fellers V. United States

Oregon V Elstad OREGON v ELSTAD 470 U.S. 298, 105 S. Ct. 1285, 84 L.Ed. 2d 222 (1985) MERITS: Officers Burke and McAllister of the Polk County, Oregon Sheriff's office, on the basis of a witness' statement, obtained an arrest warrant for Michael Elstad, who was suspected of burglary. The officers went to Elstad's home and were escorted to his room by his mother. After instructing the respondent to dress and accompany them to the living room, Officer McAllister took Elstad's mother into the kitchen while Officer Burke stayed with the respondent. Without advising Elstad of his Miranda rights, Officer Burke asked him whether he was aware of the officer's reason for wanting to talk with him, and whether he knew Mr. and Mrs. Gross (the victims). Elstad stated that he knew the Grosses, and that he'd heard they'd been burglarized. Burke replied that he thought Elstad was involved in the burglary, and the respondent admitted, Yes, I was there. He was then taken to the Sheriff's office and was subsequently advised of his Miranda rights. Elstad stated that he understood his rights and that he would give a statement, which he did in detail. His confession was read back to him and read by him. Elstad initialed and signed the statement and also added a sentence (After leaving the house Robby and I went back to [the] van and Robby handed me a small bag of grass) to it. Elstad maintained that at no time did the officers make threats or promises to him. He was charged with first degree burglary and opted against a jury trial. Defense immediately moved to suppress both Elstad's initial verbal statement and the signed confession, contending that the initial statement he made at his house to Officer Burke let the cat out of the bag, causing his ensuing written confession to be tainted as fruit of the poisonous tree. The judge excluded the initial statement due to Elstad's not having been informed of his Miranda rights prior to that statement. Elstad's written confession was not excluded, as the judge did not agree that it was in any way tainted. Elstad was found guilty of first-degree burglary. APPELLATE: Oregon State Court of Appeals: Conviction reversed. The State contended that although the initial statement made by the respondent (prior to having been advised of his rights) should be inadmissible, his written confession should be allowed. The Court of Appeals, however, saw both statements as inadmissible, as there was little time between the two statements, and that was not enough time to insulate the latter statement from the effect of what went before ? the cat was sufficiently out of the bag to exert a coercive impact on [respondent's] later admissions. The Oregon Supreme Court declined the State's petition for review. The State then petitioned the U.S. Supreme Court, and certiorari was granted. ISSUE: The question in this case was whether the Self-Incrimination Clause of the Fifth Amendment requires that a confession made by a defendant, after having been advised of his Miranda rights and having waived those rights, should be excluded because of another admission made to officers by that defendant before he had been advised of his rights. ARGUMENT: Reasoning: The Court cited the following cases to illustrate and establish precedence for its reasoning: Wong Sun v. United States: Where it was established that evidence and witnesses discovered as the result of search in violation of the Fourth Amendment is considered fruit of the poisonous tree, and must be excluded. The fruit doctrine also applies to confessions. However, Wong Sun also illustrates that precise and proper advisement of Miranda rights serves to cure the condition that rendered the unwarned statement inadmissible: The warning conveys the relevant information and thereafter the suspect's choice whether to exercise his privilege to remain silent should ordinarily be viewed as an act of free will. (371 U.S. at 486) Brown v Illinois: Illustrates that a procedural Miranda violation differs from Fourth Amendment violation, as the purpose of the Fourth Amendment exclusionary rule is to curb unreasonable search. Harris v New York: The Harris Court rejected the premise that a defendant's inadmissible confession entitles that defendant to ?deny every fact disclosed or discovered as 'fruit' of his confession, free from confrontation with his prior statements. (401

Powell Speaks the Truth essays

Powell Speaks the Truth essays On Wednesday, February 05, 2003 U.S. Secretary of State Colin Powell presented evidence against Iraq conserving Recorded conversations, satellite images, also drawings and diagrams said to illustrate Iraq mobile biological labs. One intercept, Powell talked about was between a colonel and brigadier general of Iraq's elite Republican Guard. This recording discuss hiding a vehicle before UN inspectors arrived to search a site. Powell said it indicated the Iraq officials knew inspectors were coming and what they would be looking for. In the U.S. translation, one official is heard to say, "We have this modified vehicle. What do we say if one of them sees it?" The other official says, "I'll come to see you in the morning. I'm worried. You all have something left." The other official then says, "We evacuated everything. We don't have anything left." Powell called the recordings "part and parcel of a policy of evasion and deception that goes back 12 years." Powell also showed satellite photos that indicated the presence of "active chemical munitions bunkers" that had been disguised. Those were followed with photos he said illustrated the facilities had been "sanitized" before UN inspectors arrived. Al-Saadi said inspectors had the same satellite imagery and performed tests to detect evidence of weapons and found nothing. Iraq President Saddam Hussein is hiding mobile biological weapons laboratories from inspectors in violation of Security Council. Which hopes to convince a world audience next week of the existence of the secret facilities as proof of Iraqs obstinacy. In conclusion the United States of America is in pursuit of war. Colin Powell is irritated with Sadism Husseins and his regime do all they possible can to ensure that the inspectors succeed in finding absolutely nothing. There is not much time before this hits home. ...

Sysco Case Assignment Example | Topics and Well Written Essays - 1750 words

Sysco Case - Assignment Example se of business information systems is to predict certain patterns or trends that might otherwise escape the attention of management because of the difficulty of assessing such a big amount of raw data. This is where business information systems can provide their utility. The new term to designate this specific type of computer software is business analytics that is taking the world of business by storm. This new very potent tool has been called as the science of winning (Davenport & Harris, 3). Analytics has been used for a variety of ways to enhance a distinctive capability usually overlooked before due to the sheer mass of data and the difficulty of making sense out of it without the help of sophisticated quantitative analysis. In general, analytics (the newer term) goes a step further than old business information systems (BI) by producing quality data-driven insights that can be used by astute management in producing impressive performance not otherwise attainable before. The amazing power of analytics can be leveraged in a number of ways limited only by the imagination of the owner. Among these possibilities are identifying the most profitable customer segments and how to serve them best, introduce new products, improve the service or offer a better price. SYSCO was founded in Houston, Texas back in 1969 and today is the largest US food distributor. Its main customers are institutional clients such as hotels, restaurant chains, health care-related institutions, educational facilities and lodging establishments. As a measure of its size, company has 420,000 customers, 8,000 marketing associates and some 9,000 delivery associates. Overall, SYSCO has 45,000 employees as of December 2002. In a way, SYSCO is just sort of like any distributor that needs to manage its supplier relationships in a meaningful and tight way that ensures prompt deliveries at less cost. Due to its expertise and efficiency, it can unload a billion cases of product per year without major

Reading the paper and answer question Essay Example | Topics and Well Written Essays - 1250 words

Reading the paper and answer question - Essay Example Traditional methods and materials have been replaced by modern means of nail connections and light wood frames. He further sees today’s carpenters as finishers of houses, rather than builders of houses. He begins by telling the readers about Henry Mitchell, his neighbor who has lived in the same house for 85 years. Henry Mitchell watches the writer renovate his house often. Each renovation watched by his neighbor reminds the writer of the original builder of his house one and a half centuries ago (Invention & Technology, 1999). The writer notes that before the 19th century, frame houses were built using large timbers. The constructors believed that sawing was a waste of materials and labor, so, through experienced workers, they only squared off logs to facilitate connection. This gave rise to the balloon frame. They introduced nails and lumber in mass production, giving further advantage to the balloon frame. The results were savings in man hours, less requirements in skills a nd a complete change in ways of building. The writer also notes that balloon frames are structurally and materially more efficient. Since no joint is of more significance than another, then the connection between each wood is efficient. This exemplifies modification of building practices progressively. Although the practices called for less labor, simplified connections and used light weight materials, they were limited because construction of houses never reached a fully automated level. Therefore, in as much as it was an innovation, it has remained resistant to change, to the surprise of many (Invention & Technology, 1999). The writer also believes that the American style of construction of houses was influenced by the Midwest, made up of the French, Amerindians, Europeans and Spaniards (Invention & Technology, 1999). The 19th century saw new houses rise in demand, occasioned by a change in wood technologies, and American settlers around the Mississippi at that time found new cult ures in building. The settlers built sawmills as one of their new enterprises, contributing to the millions of feet of lumber produced in the region. This denotes a change towards the new culture, because if the settlers had been close to a river, they would have used saw planks instead. The writer also believes the invention of balloon frame lies with the Chicagoans. This is because the balloon frame is among the City’s founding myths. It has also been mentioned as a contributing factor to the 1872 Chicago fire. It is believed that in 1833 when Chicago was a year old, Augustine Taylor, a carpenter from Connecticut, was requested to build many houses but his response was to invent balloon frames (Invention & Technology, 1999). In that year, wood was of variable quality and dimension. In the structure of a balloon frame, one joint may collapse due to poor quality wood, but the main structure will remain stable because of many redundant joints. Nevertheless, the openings left b y the collapsed joints would let in cold in cold weather. It was, therefore, suggested by Taylor that dimension lumber, since it reacts in different ways than wood plunks and timber, be selected by experienced carpenters. It would then be assembled into a building leaving allowance for contraction and expansion. With all the displayed experience, observers noted that Taylor must have worked with balloon frames before his arrival in

Lobby Essay Example for Free

Lobby Essay The objectives of the architect 1- To cluster the public facilities- restaurants, lounges, conference rooms, front desk and so forth around the lobby, ensuring hotel guests can find the various facilities with a minimum difficulty. 2- Also when guests linger in it, the lobby in it, the lobby serves as an informal gathering space. It also functions as a control point with the staff visually over seeing access throughout the building. 3- Provide clear path to front desk, food and beverage, reservation, public relation officer through the lobby. 4- Make the front desk visible to entering guests. It should have sufficient space for check in / check out lines and have direct access to the front office. [pic] 2. 0 Profile of our hotel Le Royal Hotel is set on a superb location, tucked between Le Morne Mountain and one of Mauritius’ most beautiful beaches. It stretches itself on the spectacular Le Morne Peninsula, on the South-West tip of the island. This luxury hotel covers an impressive 150-hectare, bordered by 7 km of protected beaches and the largest lagoon of Mauritius. With a name that says it all, Le Royal Hotel positions itself as the ultimate 5-star resort in Mauritius. It offers 2 Spas and a total of 7 superb restaurants, with different cuisines and characteristics. The hotel also boasts a stylish collection of high-quality accommodation, including Junior and Senior Suites and 13 luxury seaside Villas featuring their private beaches. Le Royal Hotel also proposes a comprehensive array of land and water sports including diving and deep-sea fishing. [pic] 3. 0 What is a lobby? Every hotel, regardless of its size, must have a public lobby. The size of the lobby is largely determined by the number of guest rooms as well as by the type of hotel that is on the architect’s drawing boards. It goes without saying that the larger the hotel, the larger the lobby. The lobby will also have to be larger in a resort or convenient hotel. A resort hotel will require a large lobby because guests will congregate there in the evening. A hotel catering to conventions needs a large lobby because here again there is a constant gathering of conventioneers before they go off to lectures, seminars, meetings, luncheons, and dinners. There is no rule of thumb to determine the size of a lobby. One must proceed by making a careful study of similar types of hotels and arrive at decisions after discussions with hotel operators and managers. A hotel lobby sets the mood for a hotel. This space, more than any other, will create the first and usually the most lasting impression. Furnishings, color, finishing materials, lighting, and decor must create the proper ambience regardless of whether the hotel is large or small, in a city or a resort, moderately priced or expensive. The interior designer plays a most vital part in planning and designing hotel lobbies. [pic] 4. 0 Plan of the lobby [pic] 5. 0 The functional areas of the lobby; 5. 1 Cyber Cafe There would be a cyber cafe located near the main restaurant. The guests will have access to the computers and Internet access is also available. The room is also composed with a fax a telecopy service that can help the guests from time to time. [pic] 5. 2 Luggage Room It is where we put the cases and the belongings of the guests after their arrival to the hotel. The baggages will be put there and shortly after that the guests have completed the formalities it will be out to the respective guests’ rooms. The luggage compartment is not so big; it occupies a small space only. [pic] 5. 3 Lounge It is the sitting area. The lounge is near the front office and face to the main entrance. It is divided into two sections where the guests and employees can provide services to the latter more easily. The lounge is also composed with some plants just to give a sense of relaxation in the hotel. [pic] 5. 4 The back offices The back offices are mainly composed of the Sales Marketing department, the Reservation office department, Administration department and the Front Office department. All these departments are located at the back of the Front Office found in the lobby. There will be a corridor with the door for staff entrance close to the Front Office desk. The guests won’t have access to the back of the house area of the hotel. [pic] 5. 5 Main Entrance The main entrance of the lobby will have a width of approximately 5-6 meters where it will make circulation a lot more comfortable. The main entrance has also been built by taking into consideration disable persons; a special floor is made available to those people. [pic] 5. 6 Administration office Office Administration is a set of day-to-day activities related to financial planning, billing and recordkeeping, personnel, and physical distribution and logistics, within a business. Administrative functions Administrators, broadly speaking, engage in a common set of functions to meet the organizations goals. †¢ Planning is deciding in advance what to do, how to do it, when to do it, and who should do it. It maps the path from where the organization is to where it wants to be. The planning function involves establishing goals and arranging them in logical order. Administrators engage in both short-range and long-range planning. †¢ Organizing involves identifying responsibilities to be performed, grouping responsibilities into departments or divisions, and specifying organizational relationships. The purpose is to achieve coordinated effort among all the elements in the organization. Organizing must take into account delegation of authority and responsibility and span of control within supervisory units. †¢ Staffing means filling job positions with the right people at the right time. It involves determining staffing needs, writing job descriptions, recruiting and screening people to fill the positions. †¢ Directing is leading people in a manner that achieves the goals of the organization. This involves proper allocation of resources and providing an effective support system. Directing requires exceptional interpersonal skills and the ability to motivate people. One of the crucial issues in directing is to find the correct balance between emphasis on staff needs and emphasis on production. †¢ Controlling is the function that evaluates quality in all areas and detects potential or actual deviations from the organizations plan. This functions purpose is to ensure high-quality performance and satisfactory results while maintaining an orderly and problem-free environment. Controlling includes information management, measurement of performance, and institution of corrective actions. Budgeting, exempted from the list above, incorporates most of the administrative functions, beginning with the implementation of a budget plan through the application of budget controls. 5. 7 Lifts Lifts are expensive. They should be wider than they are deep to facilitate entry. Tough surfaces are required to resist damage by baggage. The main lift bank must be visible on ente ring the reception area. Specialist design of the lift system may be necessary. Additional service lifts may also be required for housekeeping and room service. There are often one or two service lifts to every three guests’ lifts, and these open onto service lobbies on each floor. At least one lift should be large enough to take furniture such as bed or bath, or a stretcher case as accidents and illness occur in hotels, and it may be preferable not to use the public areas in such event. [pic] 5. 8 Stairs Staircase design is dictated by fire escape requirements. The main stairs should be beside the lift bank to enable guests to find them easily, with secondary stairs at the end of each corridor. Some ramps may be required for guests using wheelchairs. [pic] 5. 9 Concierge The concierge counter is located at the right of the entrance. The counter is normally occupied by one person; therefore there is no need for a large desk. The concierge counter has drawers for keys, message indicator panels, and the wake up system, brochure holders, and the stationery drawer. A concierge is somebody who works at the concierge counter and very often has great contacts and can make things happen that the guest might not be able to do. For example, if the guest needs theater tickets, or if the guest needs a reservation at an exclusive restaurant, often a hotel concierge can use his or her contacts and make those things happen. They can also do some fairly ordinary things too, for example, helping the guest print out a boarding pass or helping the guest with flight arrangements, but theyre great at doing things that just seem impossible. In a nutshell, the concierge is there to satisfy the needs of the guest. [pic] 5. 10 The public relation counter The public relation counter is located at the left of the entrance. This enables the guest relation officers to quickly reach the guests as they enter the lobby and this facilitates the work of both the public relation officers and the guests. The public relation counter is enhanced with lightings and plants. This counter has been set up so as the queries of the guests can be satisfied. The public relation officer can be asked to organize a wedding, therefore he has to make suitable arrangements concerning the wedding and if additional requirement is needed. [pic] 5. 11 Reception Reception areas should provide a clear introduction to the building, with straightforward unobstructed routes to the enquiry desk, lift, stairs and waiting area. A screened telephone point is helpful, especially in buildings where visitors will need to call taxis or waiting colleagues. The reception of our hotel is located at the right of the entrance. The reception is enhanced by lightings and this contributes to the esthetics aspects of the reception. The reception desk is large enough so as to be able to accommodate the different working stationeries and office tools; the computer, printer, credit/debit card transactions, telephones. There is enough space at the reception to allow paper work to be carried out comfortably, to cater many guests at a time and to allow the employees to move comfortably. [pic] 5. 12 The Water Fountain For most consumers, indoor fountains are decorative water features that simply look good as lifestyle furnishing items in traditional or contemporary homes. The benefit of flowing water is maintaining a balanced, healthy and serene environment. Given that they moisturize the atmosphere in air-conditioned rooms or buildings, relieve stress in pressured lives and are a powerful form of relaxation therapy for hyperactive children, insomniacs, and those living with noisy neighbors or busy roads Water features add an element of natural energy and serenity to any environment. Fountains designers and their clients are increasingly choosing water features as a compelling, cost effective way to distinguish and differentiate their work and home environment. [pic] 5. 13 Information desk The information desk is located at the left of the entrance. This is the desk where the different tour operators would be present and allowing them to be within the reach of the guests. Tourists can get different magazines from which they can get information about the hotel’s surroundings and some places of interest. The tour operators can guide them whenever they have any problems or questions pic] 5. 14 The Main Restaurant â€Å"La Belle Vue† is the main restaurant of the hotel. The name of the restaurant has been chosen in relation to its location which faces the sea. Guests have the opportunity to admire the blue lagoon every time they are having their meal. The atrium area is treated casually, with brick paving and tables with cloth runners in a low-ceilinged interior space. The intermediate zone is more formal, and the â€Å"interior section includes leather banquettes, table linen, lower lighting levels and such additional accessories such as artwork. It is also an exhibition cooking area where the chef is visible. Guests like to see who is preparing their meals. This design also brings chefs out of the kitchen. The restaurant will offer different moods for breakfast or dinner, for family groups or couples and for informal meals or special-occasion dinners. [pic] 5. 15 The Main Bar The â€Å"Skipper’s Deck† is the main bar of the hotel. It is close to the main restaurant as it provides easy accessibility to guests. The bar is very spacious with seating all around it and can accommodate around 75 guests. The bar also faces the sea and guests are able to admire the seaside as well as the sunset in the evening. A variety of alcoholic and non alcoholic drinks are made available to guests. There are the classic cocktails as well as the exotic ones prepared by the barman. The bar is in an open space which makes it really accessible to guests who can spend their day relaxing there. There is also a corner where artists make their representations at night to improve the overall atmosphere. [pic] 5. 16 Tourist shops Tourist shops provide a space where guests can do their shopping with souvenirs, clothes, artifacts†¦ at hand. In the tourist shops, one can have Mauritian handicrafts and souvenirs and also the guests have access to useful stationary that can be use to send post cards to relatives and friends during their holidays. [pic] 5. 17 The Patio Patios are typically made of concrete or stone slabs laid over a firm base. This base is often formed of a layer of compacted hardcore, a layer of sharp sand, and a layer of cement mortar. The firmness and stability of the base is essential to the robustness of the top layer of slabs an infirm base will typically result in cracked slabs. Patios that hold a lot of weight, such as driveways, require stronger foundations than those that are designed for light use. A patio is an outdoor space generally used for dining or recreation that often adjoins a residence. The patio of our hotel is found near the main bar and is on a terrace from which the guests can have a sea-side view. For the decoration we have covered the concrete floor with teak wood. The guests can relax and have their food in the open area. [pic] 5. 18 The Coffee shop Coffee shops focus on providing coffee and tea as well as light snacks. The coffee shop is mainly used by tourists who are both waiting to check in or check out and is available on a 24hr basis. The coffee shop provides a rapid service and it can be used as a place for relaxation. [pic] 6. 0 Materials and decorations The materials which have been used in the designing of the lobby have been meticulously chosen. The materials are durable and particularly esthetic for the lobby. They have also been chosen in accordance with the theme of the hotel which is a tropical style. Durable materials are indeed very costly but however, they can resist and maintain them with the high traffic, impact and scrapping. Tropical style Tropical chic is one of the most popular looks today. It includes comfort, warmth, and a touch of the exotic, using jungle themes, restful colors, and natural textural elements. Its a style that has fresh appeal with touches of traditional. This is not the multi-colored jungle look you might choose for a childs room. It mixes lots of texture and intricate pattern with simple details and a few large accessories. Common motifs include stylized palm trees, large leafed banana plants, monkeys, animal prints, rattan, leather, and grass cloth. Here are some of the underlying elements and themes of a tropical look of our lobby. Colors This tropical palette is influenced by palm trees and sunny skies. Other palettes may include brighter hues reflecting the culture and history of the region. A Balinese interior will have deeper, richer colors. Furniture and Finishes Exotic hardwoods like teak, rosewood and â€Å"koa† are used for furniture. Natural materials like cane, sea grass, water hyacinth, banana leaf and rattan are woven to form chairs, sofas and tables and a myriad of accents. Fabrics Look for prints that feature palm trees and their far-reaching fronds and tropical plants with vivid, beautiful blooms like hibiscus, anthurium, orchid and Bird of Paradise. For a more refined look incorporate Thai silks and floral-printed linen. Art and Accessories Look to the beach for inspiration and find ways to incorporate them into the room. Tropical plants set in wicker planters, shells displayed in jars or shadow boxes and baskets, mats and rugs made of natural materials like rattan and sea grass will all infuse the room with a warm-weather attitude.

Abortion :: essays research papers fc

In Roe et al. v. Wade District Attorney of Dallas County (1973), one of the most controversial cases in recent history, the U.S. Supreme Court struck down all state laws that limit a woman's right to an abortion during the first three months of pregnancy. Justices Rehnquist and White dissented.Mr. Justice Blackmun delivered the opinion of the Court....This Texas federal appeal and its Georgia companion, Doe v. Bolton, post, p. 179, present constitutional challenges to state criminal abortion legislation. The Texas statutes under attack here are typical of those that have been in effect in many States for approximately a century. The Georgia statutes, in contrast, have a modern cast and are a legislative product that, to an extent at least, obviously reflects the influences of recent attitudinal change, of advancing medical knowledge and techniques, and of new thinking about an old issue.We forthwith acknowledge our awareness of the sensitive and emotional nature of the abortion controversy, of the vigourous opposing views, even among physicians, and of the deep and seemingly absolute convictions that the subject inspires. One's philosophy, one's experiences, one's exposure to the raw edges of human existence, one's religious training, one's attitudes toward life and family and their values, and the moral standards one establishes and seeks to observe, are all likely to influence and to color one's thinking and conclusions about abortion....The Texas statutes that concern us here are Arts. 1191-1194 and 1196 of the State's Penal Code. These make it a crime to "procure an abortion," as therein define d, or to attempt one, except with respect to "an abortion procured or attempted by medical advice for the purpose of saving the life of the mother." Similar statutes are in existence in a majority of the States.Texas first enacted a criminal abortion statute in 1854. Texas Laws 1854, c. 49, Sec. 1, set forth in 3 H. Gammel, Laws of Texas 1502 (1898). This was soon modified into language that has remained substantially unchanged to the present time....Jane Roe, a single woman who was residing in Dallas County, Texas, instituted this federal action in March 1970 against the District Attorney of the county. She sought a declaratory judgment that the Texas criminal abortion statutes were unconstitutional on their face, and an injunction restraining the defendant from enforcing the statutes.Roe alleged that she was unmarried and pregnant; that she wished to terminate her pregnancy

Hulu: An Evil plot to Destroy the World Essay

All quotations and references refer to â€Å" Hulu: An Evil plot to Destroy the World† unless otherwise noted. 1) Hulu succeeded while everyone predicted its failure due to the following reasons: * Hulu harnessed existing technologies namely online video and broadcast media to create a new platform that was â€Å"focused on helping users find and enjoy the world’s premium, professionally produced content when where and how they want it†. The platform brought together professional content owners/providers, advertisers and content consumers/users in a platform mediated network. * Rather than choose to be a destination site or syndicate content, Hulu chose to be both by being an aggregator of online video. There were web sites that did this for user generated content but Hulu was a leader in this space for professionally generated content. * The business model for Hulu’s platform is 100% advertising supported. * Hulu’s platform model consists of 3 nodes – content providers, advertisers and users * The ‘subsidy side’ in this network is the users who use the platform for free while the ‘money side’ is the advertisers who pay Hulu for running their advertisements. Hulu on the other hand pays content providers for showing their content on the platform. The more the number of users on Hulu the more advertisers value the platform and are attracted to advertise on it. Also, the more the content available on Hulu the more users are attracted to the platform and subsequently, the more the revenue that can be generated from advertising. * Hulu leveraged the cross side network effect between content providers and users by partnering strategically with over 170 content providers including the most popular broadcast and cable networks in the United States. The content providers â€Å"participated in the value created through the distribution of their content†, providing the incentive for them to continue their support of the Hulu platform. * Hulu partnered with 30 affiliated websites including those whose users represented 96% of the monthly unique US-based web users to bring content to its audience and to leverage the cross side network effect between users and advertisers to increase revenues. * Hulu also focused on users and offered its service free to them thereby maximising the cross-side network effects between users and advertisers on its platform resulting in increased revenues generated from advertisers. 2) Hulu’s business strategy is to be focused â€Å"on helping users find and enjoy the world’s premium professionally produced content when, where and how they want it†. Hulu does this by using Internet technology to bring free content to its users anywhere at any time. Hulu is a first mover in this space and is currently enjoying the first mover advantage. However with the ubiquity of internet technology accompanied by lower costs and the commoditization of the technology, the barrier to entry will be reduced and more players will be attracted to the profitable online video business, eating into Hulu’s profitability and success. Also, the increase in IT investments in the internet age causes â€Å"a Winner-take-all dynamic and high turbulence, as each group of dominant innovators is threatened by succeeding waves of innovation† (McAfee and Brynjolfsson, 2008) in Schumpeterian competition. This makes Hulu’s success vulnerable. The case mentions that there is already an emergence of competitive threat from â€Å"TV Everywhere† and even though CEO, Jason Kilar discounts the effect on Hulu, the new entrant is gaining some clout and Broadcasting & Cable has warned that † TV Everywhere was â€Å"starting to look like a real competitor to Hulu.†Ã¢â‚¬  Sustained success for Hulu in what is bound to be an increasingly competitive market will depend on Hulu’s Management and their ability to continue to maintain frugality, drive innovation, operational efficiencies and differentiate their products and services to gain competitive advantage and continue to dominate the market. 3) Input data – Basic – Name, Gender, Age, marital status Contact – address (state, city, zip code), phone number Other- favourite genre, previous shows watched, sites visited previously, ratings of previous shows watched. a) BI techniques i) Using Market basket Analysis Rule: if {Gender = female} then {watches real estate shows} Action: Show Ad Selector for real estate companies and related products when a female user is on Hulu ii) Using Market basket Analysis Rule: if {Married and Age>50 and lives in California} then {has watched >2 court shows in the past and previously visited a tax filing website} Action: Approach tax filing website to place their advertisement on Hulu when court shows are playing. iii) Using user based Collaborative filtering Rule: Find users ‘similar’ to current user by choosing those with the highest similarity coefficient between them and this user on the ratings of other shows. Use a combination of their similarity coefficients to predict current user’s rating for a crime show. Action: if user’s predicted rating for the crime show is high, then advertise any new crime show when user is on Hulu or other affiliate websites. b) Monetization These techniques allow Hulu to increase the click through rates as well as transaction conversion rates for its advertisements because they are targeted at users most likely to respond. Since advertisers are interested in traffic, Hulu can increase revenues by demonstrating to advertisers the number of users that can be targeted using these techniques and the subsequent increase in click through and conversion rates. 4) IT Security Plan for Hulu a) People * Management should make security a high priority and include it in Hulu’s business strategy * Train Hulu employees on the importance of security-keeping passwords confidential and not sharing passwords * Train employees on privacy policies b) Processes * Create security policies and procedures establishing mandatory minimum security standards * Standards should include provisions on customer privacy * Ensure all affiliate websites adhere to mandatory minimum security standards * Set procedures for security incidents * Review security policies annually to address new security threats to the online video industry c) Technology * Encrypt all customer data * Install antivirus software on all servers and computers and keep installations up to date * Have multi-site backup of data * Install monitoring software for servers and network * Incorporate systems logging to track access to Hulu’s IT infrastructure * Ensure firewalls are installed, enabled and have sufficient filters to protect from outside intrusion * Engage ‘Ethical Hacking’ vendors to audit systems annually in order to identify areas of vulnerability. References Andrew McAfee &Erik Brynjolfsson (July-August 2008). What Makes a competitive difference. Harvard Business Review, pg 100.