Some Moral Minima Essay -- Analysis, Lenn Goodman

In the article â€Å"Some Moral Minima† I believe Lenn Goodman is right when he says certain things are just wrong. Goodman discusses that every human has a right to live in freedom and to be treated compassionately as human beings. I think that Goodman’s main point is not to judge issues that we do not understand, but should judge things that are ethically correct. Goodman is correct on his issues because there is never a good time to be immoral. I believe that all law abiding citizens have the right to live their lives without fear. Criminals do not have the right to commit disruptive acts of crime. According to Goodman (2010), â€Å"I think that all human aspirations worthy of the name deserve respect and support, materially and immorally/intellectually†. I agree with Goodman when he talks about issues that affect all of us such as, genocide, terrorism, slavery, murder, and rape. Goodman article states genocide, famine and germ warfare, and I agree that murder is wrong because it destroys a human life. Killing someone for the sake of killing is morally wrong and destructive. Goodman states warfare no always being wrong. Goodman states â€Å"Warfare is not always wrong: it may be necessary to protect such subjects. Yet war is subject: Its dynamic too readily escapes control through the illusion that weapons are only tools and war itself just another device, the natural extension of diplomacy (Goodman, 2010). I agree with Goodman genocide as targets individuals as members of a group seeking to destroy a race, culture, and linguistic ethnic identity, or even class. Goodman discusses terrorism, hostages, and child war worriers. I agree with Goodman that terrorism is wrong and innocent people are injured or killed. Goo... ...l others arise, as if by deduction. But by the linkage does suggest a way of looking at (or looking for) key moral norms† (Goodman, 2010). Goodman states genocide, famine and germ warfare, and I agree that murder is wrong because it destroys a human life. Killing someone for the sake of killing is morally wrong and destructive. Goodman talks about warfare not always being wrong. I believe that the list of minima that Goodman listed genocide, terrorism, slavery, murder, and rape should be something that concerns of everyone. I do believe that we have human obligations to self and to one another. Morally we are our brothers and sisters keepers and certain things are just simply wrong. I do believe that we have a moral and human obligation to self and to one another. Morally we are our brothers and sisters keepers and certain things are just simply wrong.

Stream Loads and Erosion

Streams or rivers are bodies of water that constantly travel from its source, which is usually a mountain or an underground source, towards an exit point into the sea. These bodies of water carry different kinds of materials. There are three kinds of loads that streams carry: Dissolved, Suspended, and Bed Loads. Dissolved Loads appear invisible because they compose of the smallest particles. These are transported by the stream in the form of chemical ions.Dissolved Loads can result from alteration of minerals from chemical erosion. It may also be a result of groundwater seepage into the stream. Suspended Loads are materials left dangling in the stream since they are too big to dissolve yet too small to sink to the stream bed. The flow of the stream keeps these particles suspended. Suspended Loads are usually the result of materials eroded by hydraulic action and erosion from the channel itself.Bed Loads are the biggest materials that can be found lying at the bottom of the stream. Du e to stream flow, Bed Loads are gradually transported in two ways: Traction (scooting and rolling) and Saltation (bounce-like movement). The transportation of Dissolved Loads are least affected by changes in stream velocity. As they are the smallest particles that can be found in streams, they will still be transported even under low stream flow since they are not big enough to settle down.Bigger loads are harder to transport hence requiring greater stream velocity. Bed Loads are the main contributors to stream erosions. Since they are the biggest among the three loads, they are able to dislodge materials from the stream bed when they are transported through Traction and Saltation. They can also hit the walls of the stream as they move. Bed Loads also erode the channel through the process of abrasion as they scoot and roll around the stream bed when they are transported.

Rhetorical Analysis Paper: Budlight Advertisement Essay

Budweiser is one of the best-known brands of beer in America. Their ads and commercials have always been known for being humorous and entertaining. Millions of people look forward to seeing the Super Bowl half-time commercials mostly because of Budweiser’s notorious commercials. Budweiser takes advantage of its reputation and makes commercials that are witty and fun for people to watch. They incorporate humor and a certain kind of sex appeal into their ads to sell their beer to men and send the message that there is nothing more pleasing in life than drinking Budweiser. The rhetorical appeals are included in the BudLight ad to persuade the audience to drink BudLight. This BudLight advertisement uses pathos to appeal to men’s emotions and make them want to buy their product. It uses sex appeal to make the advertisement more engaging to men. There are very few beer advertisements that do not include women in them. Budweiser uses a more mainstream and traditional sex appeal to sell their product to a certain type of client. The women in the picture are both Caucasian and the couple in the ad is a straight couple. In this ad, Budweiser is appealing to a certain type of American, a more traditional one. They make their product seem lavish and they appeal to a more high-class audience than other beer companies. Budweiser assumes that having these types of women in their advertisements helps their company sell more products. They are correct with their assumption because they have been very successful with their products thanks to all of their advertisements with beautiful women in them. They try to encourage beer enthusiasts to buy their beer instead of any other beer. See more: analytical writing Budweiser is infamous for its clever marketing skills and entertaining ads. This ad displays several aspects that portray a luxurious lifestyle. There are two young women and a young man on a yacht near a private island. All of them have huge smiles on their faces to show the audience how happy they are with their lives. This ad shows how these young people are enjoying their time on this luxurious trip mostly because they are drinking BudLight. The BudLight bottles are in the front, center of the ad to make sure that the audience can see the brand clearly so that they can remember the logo. Behind the beer bottles, there is a young man enjoying his time on a beautiful island with two attractive women and of course, BudLight. This ad makes the audience believe that this lavish lifestyle is possible as long as they have a BudLight with them. This picture gets imprinted into people’s minds and they are reminded of this ad every time they see a bottle of BudLight. The advertisement’s name is Port Paradise III. This title shows that this is just one of many places where one can go and enjoy a BudLight in the company of beautiful women. If this is Port Paradise Three, then this means that there has to be a One and Two as well. With this title, the audience realizes that the fun never ends as long as they drink BudLight. It is incredible how advertisements can lure an audience into trying out their products. Certain advertisements and commercials may seem simple, but at the same time, those are the ones that people remember and talk about. When people think about beer advertisements, they usually remember the ones like this one because it demonstrates things that people want. This advertisement shows how BudLight is interconnected with Paradise and makes people remember the picture. The luxurious aspect of this ad and the sex appeal used catches the viewers’ attention and makes them remember the product. The next time one of these men goes to the market to buy beer, they will glance through all of the different brands and they will see a familiar brand, BudLight. They will remember the logo that they saw in the ad and associate it with luxury because of the private island and yachts that were in the advertisement. This masterful marketing is what makes Budweiser so successful.

How would you direct act 1 scene 3 of Macbeth? Essay

Through this essay, I aim to present my ideas as to how I would direct act 1 scene 7 of Macbeth. I will also analyse the text and explain what I think it means. In my play, the two characters of Macbeth and Lady Macbeth would be like nothing before. Throughout the play, the characters would distinctly change; in fact Macbeth and Lady Macbeth would practically switch rolls. For example, to begin with, Macbeth is soft, weak of mind, and it is Lady Macbeth who leads him and pushes him forward. Through this scene, she should appear to be wicked, even evil, and this should especially stand out in this scene. The point in the scene were I would make this very apparent, are between the lines 54 – 59. Here, lady Macbeth states her loyalty for Macbeth, when she says ‘I have given suck and know how tender ’tis to love the babe that milks me: I would, while it was smiling in my face, have plucked my nipple from his boneless gums and dash the brains out, had I so sworn as you have done to this.’ The way I would direct the actor through this is as follows. I would have her pause between the words ‘smiling’ and ‘in’ to show that the very thought of her child’s face really does have an effect on her, and that she is not all evil, although the insight into this side of LM would be so short the audience should wonder if they even saw it. Then, the phrase ‘dash the brains out’ she would mime a moment, as if she was performing the act. This is just one example of how I want LM co come across in the play; a wicked, scary and evil, but you should have the feeling that she isn’t all bad or perhaps, so wasn’t always this evil. Later though, when Macbeth kills the king he suddenly changes from weak one, to evil one, it should almost appear that LM and M switched characters as at that point LM breaks down, and becomes the weak one of the two. In 16th c, women had a very different role to the one they have today. My research shows this through several ways, but the major one is that if a man considered a woman to be a potentional trouble maker, he would accuse her of being a witch, there by having her killed. This meant that women couldn’t stand out in any way, leaving the responsibilities of gaining honour and power to the men. Through the play I want to show this clearly. I will do so by having LM aggressive while it is only she and M. but as soon as they are in other company, she is quiet and submissive only reminding M by shooting him glare after glare. The way people acted in the 16th c. should show through the play. For instance, honour in the 16th c. was a major part of society. This will show through M character in the play, especially at the beginning of act 1 scene 7, when M is making his soliloquy and telling LM of his decision (to not kill the king). I would direct the actor to strain his voice while making it appear as if he was trying to protect his honour when he says ‘he’s here, in double trust:’ and ‘I am his kin’s man and his subject’ then ‘as his host I should against his murder shut the door’. He should emphasize on the words ‘host’, ‘against’ and ‘kin’s man’. By doing this, the actor is showing that if he were to kill the king, then his honour would be tarnished. At the time the play was written, king James 1 was in power. For this reason I think the play, was written as it would greatly appeal to the king. – ‘The man who killed his fellow king, watch how his life is destroyed!’ I would want this to show through my play, as I want to keep the play as true to the original as possible in this respect, as it would give the play another layer of depth and therefore make it more interesting. My version of this scene would be set in a 16th c. city, during a large feast hosted by the Macbeth’s in the city centre. M is down a side ally when LM joins him part way through the scene. Throughout the scene M and LM are both tense as they are nervous about anyone walking in on them. The reason I would set it in the 16th c. is because honour was a major part of society which is one of my main themes of the play, along with King James being in power at the time. Also in the 16th c. community events involving the entire town/city were not uncommon, making my version of act 1 scene 7 perfectly viable. The reason I’ve chosen to set it in a city is to fit in with the story but to make it totally unique. It would allow for everyone to get drunk including Duncan’s guard, which intern allows the murder to take place in a unique way, with LM and M travailing out doors to reach the king’s quarters. The way this would work is as follows: the king would be down stairs in one of the houses bordering the city centre, with one other man (his guard). While everyone else is asleep, slumped over benches and of the like LM and M would silently make their way over the bodies to the city centre. I would create tension by the music which I would put in place and having some of the people stirring in and out of sleep as the Macbeth’s pass. Then when they finally reach the king’s quarters, a man is lying across the front door causing M to enter through the window. Then when M climbs through the window into the room where Duncan is asleep, the lights will dim leaving, a candle lit glow illuminating the room. When the murder takes place the dim orange glow would dramatically switch to a vibrant blood red. Simultaneously a white light will illuminate both of the Macbeth’s faces showing clearly their expressions. M has a faint grin on his face as he takes strength from the act, while LM shrivels and becomes by far the weaker of the two. This is the point in the play where their characters switch. I would want my play to stand out from the rest, and to do that I would update the language. I think this would help younger students, understand the play resulting in a far wider audience. However I wouldn’t want a very young audience, as it is not suitable. However to keep it in theme with the 16th c. ideas I would not be able to update all the language in the play. An example of this would be in act 1 scene 7 where LM states ‘he has almost supped, why have you left the chamber?’ this would translate into ‘the meal has almost finished, why have you left the feast?’ This still holds much of the original meaning but it is far easier to understand making it more enjoyable for some people. Apart from this, I wouldn’t change anything else in the play, as I think it would distract from the main story because I would be more focused on the alterations than the story line, thus distracting from the meaning of the play. Shakespeare uses this scene to explore several themes. The first of these is honour. I would display this strongly through M before he kills the king, and then after when he has no honour everything falls apart in his life. (What happens to him was written as a warning, to please the king). I would display the transition from honour to dishonour as described earlier. I would also have LM fearful when she realises that she and her husband have made a terrible mistake. This shows that honour is very important and without it you have nothing. The 2nd theme is the concept of people being two faced. This would radiate from LM in this scene. I have chosen this as one of my themes as I think I could get a lot across throughout the play based on this. It tallies well with LM’s character- evil (even though she reveals it to M alone). Through act 1 scene 7 I would have LM be very tense and conscience that someone could over hear their conversation. To emphasise the evil side of her I would not only have her speak slowly between the lines 48-59, but also between lines 35-44. I would have her layer her voice with malice and occasionally pausing for effect. This would create a contrast between the perfect LM and the ‘evil’ wife M. the final theme I will have is power and the need the Macbeth’s have for it. To make this theme stand out in act 1 scene 7, I would have LM labour on the words ‘wouldst thou have that which thou esteem’st the ornament of life,’ these words state, ‘do you not want the highest achievement?’ which is the highest achievement of power. This displays the greed of power and wealth that LM has and simultaneously appealing to her husbands greatest desire- power. In my version of act 1 scene 7, the two characters of M and LM will really show their ‘true colours’. At the beginning of the scene when LM hasn’t yet walked in, M starts off with his soliloquy. This soliloquy is the equivalent to what M is thinking. He states that he doesn’t really want to kill Duncan when he says ‘not bear the knife myself’ it is at this point that M fully decides he will not kill Duncan. After this, all he does is give reasons why it is a good thing he is not going through with murdering him. Through the soliloquy, M talks himself out of murdering his king and ‘kinsman’. He comes up with lots of reasons for instance the king is in ‘double trust’ and he is ‘his host’. This soliloquy should clearly declare the state M’s mind is in as he acts out his thoughts to the audience. The audience should clearly see that M is very unstable and is torn between power and the right thing. †˜But here upon this Blanc and shoal of time, we’d jump the life to come. But in these cares we still have judgement’. However simply reading the words out would not convey the depth of meaning I wish to convey. So I would have the actor show unrest in the first few lines. Then as the soliloquy goes on M should become slowly more confident, then when he reaches his decision not to kill the king, he finally has the courage to hold his head high. This represents the battle going on inside his mind. Once the battle is resolved however M is confident and clear minded as he knows what he thinks he’ll do. Throughout the soliloquy all that can be heard is M talking as the audience are effectively hearing what is inside M’s head. The way M works the issue though his mind is by coming up with lots of reasons why not to kill Duncan, while totally ignoring his greed for power, resulting in a temporary decision. For example he starts of by saying, ‘first as I am his kinsman and his subject strong both against the deed’, then ‘this Duncan have borne his faculties so meek, hath been so clear in his great office that his virtues will plead like angels, trumpet-tongued against the deep damnation of his taking off.’ Then he goes on to say, ‘and pity, like a naked newborn babe striding the blast, or heaven’s cherub s horsed upon the slightest couriers of the air, shall blow the horrid deed in every eye, that tears shell drown the wind.’ Through these examples of M reckoning with himself, we can see an argument which first stacks his honour, ‘first as I am his kinsman and his subject’. And then how he would be effected. It says that the ‘cherubs would blow it in every eye’, and that ‘the wind would be filled with tears’. This shows that, if he does commit the deed, he will be discovered, as ‘angelic children’ watch over Duncan. Which basically means he is in Gods favour, ergo, with God against him, M cannot hope to win, and would surly be found out. When LM walks in at the end of the soliloquy, M tells her that ‘they will do no further in this business’. (That he won’t kill Duncan). When he tells LM this, h er immediate reaction is shock, (I would direct the actor to look taken aback when M says the line ‘He hath honoured me of late,’. It would be it that point because when M says ‘we will proceed no further in this business’ she isn’t quite sure what he means). This would be shortly followed by anger, ‘was the hope drunk wherein you dressed yourself?’ LM then very quickly rallies on M and begins to brutally persuade him again to kill Duncan. First of all, she calls him a coward by saying ‘art thou afraid to be the same in thine own act and valour, as thou art in desire?’ She then goes on to say that he lacks ‘manliness’. However, the stroke that wins M back to her way of thinking is often interpreted as evil, (between lines 54 – 59). These lines show LM terrifying loyalty, and word wise, make her sound totally evil. These lines shock M (and the audience, especially at the time it was written) into going along with the plan. I would show this on stage, by having M shrink away from LM, and wincing at the key words. I think that Shakespeare wanted to have the effect of totally shocking the audience, and I would want to do the same. However, I think Shakespeare intended to shock his audience through the fact that the character is evil, I would, however, rely on modern society and the fact that most people would be horrified by the thought of ‘dashing the brains out’ of a ‘newborn babe’. I would also have the background noise of laughter and singing throughout these lines, to create an eerie silence. Lighting wise, I would have a harsh white light shining across the stage at them to wash out all colour and create a scene of death and evil. All this should have the effect of shock and almost disbelief on the audience as I would want these lines to be burned into their memories, because they are the most poignant lines in the play. They carry so many connotations that without them being remembered, the entire purpose of the scene would be lost. As soon as LM has finished this speech, M makes one final attempt to redirect LM by saying (feebly), ‘if we should fall?’ but LM sweeps the words away like the feeble attempt it was. From then on, the rest of the scene if dominated my LM as M is still in reprieve from what LM said; (As the audience should be). At the end of the scene, the characters of M and LM are finally in agreement. LM has convinced M to go through with murdering Duncan, his ‘kinsman’. So, at the end of the scene, LM is fully in command, but this will soon change. Throughout act 1 scene 7 are devices designed to make it stand out. The first one seen in this part of M is the soliloquy. Through this Shakespeare wanted to captivate the audience for the scene that would follow. I would make this device work by introducing lighting, sound, and directing the actors. Personally I would make the soliloquy work by firstly working on M. he would be wearing makeup, put on to make him look tired and drawn. M the scene on stage, with his head hanging low, He would begin speaking feverishly then as the soliloquy develops, he should become stronger and more confident, as described before. The turning point in the soliloquy is when M realises what he was planning was ‘wrong’ and that it was doomed to fail. Ergo, he decides not to kill Duncan. At this point M lifts his head and says triumphantly ‘he is here in double trust’. At this point the lighting would become lighter and warmer, both representing the revelation in his mind. This lighting will be effective, as it will be in total contrast to the previous lighting, which was a harsh white. If this were to be made into a film, I would place a heroic, but faint tune in the background, played by a brass band to add to the texture and connotations of the play. The second device used by Shakespeare is ‘violent imagery’. This device come through the play on several occasions, for instance, when LM displays her loyalty and depth of commitment while trying to bring her husband back on course. This device has major importance throughout the play. An example of how I would direct a section of this is between lines 54 – 59. I would have LM act out the phrases ‘pluck my nipple from his boneless gums’ and ‘dash the brains out’. This is designed to help the audience visualise what she is saying, therefore having a larger, and deeper impact. Unlike before, even if this was made into a film, I would have no music underneath, as this might distract form the lines. The same goes for in the theatre; I would not place any music underneath, as the words are powerful enough! Act 1 scene 7 is a very important scene in the play ‘Macbeth’. It is during this scene that the most important decision is made. it was also during this scene that the most dramatic and most memorable lines throughout the play are said by LM,(her son â€Å"dash his brains out†).It is also the first time that M attempts to stand up to LM. In short, had this scene of the play been lost or forgotten the entire play would also have been forgotten, as this scene, is by far the most memorable scene, and makes it a classic. In my version of this scene, I would strive to make the audience pity M for his weak mind and be shocked by LM with her brutal ways. I would want this response because it would indicate that the audience had understood the meaning, and that I had directed it well. Out of everything that is said in this scene, I think that what LM said between lines 54 and 59 are the most pivotal and provocative because is at that moment in the play, that it becomes cl ear this story will last for centuries. And this essay is living proof. The audience are meant to feel sorry for M at the beginning of the scene, as it should be clear, he is in a mess. However, they should shortly feel resentment towards him, when they watch how LM manipulates him, (i.e. calling him a ‘coward’ and attacking his manliness). I am fairly sure that Shakespeare wanted the same, and therefore I want to achieve the same. My views on this scene are very similar to want I have directed throughout this essay. I think that M is very unstable and up until he kills Duncan has very little confidence. He relies heavily on LM to make many of the decisions and to motivate him. I think, on the other hand that Lady Macbeth is not evil. I think that she is a strong minded woman who craved power and had t o motivate her weak husband to get it for her. (A sign of the times). Later in the play, when Duncan is killed I think that M gains confidence with his new status and the ease with which he got it. In contrast LM realised the enormous mistake they had made and began to break down. As a whole, I think the play is packed with morals and at the time was written to please the current king. (King James 1). Amazingly, I think it relates to today’s society very well with one of the main themes being ‘you cannot read people by their outward appearances’. As in these days the world seems to over value and focuses too much on image. Therefore this plays still bears a powerful and very meaningful message, even today, 500 years later.

Marketing The Movie Hum Tum Film Studies Essay

In the first six hebdomads of 2004, the amusement industry spent around Rs. 1 billion on movie and music publicities. The norm for a manufacturer was to put about 10 to 15 per centum of the entire production budget on selling and publicities. However, in some instances this bound is stretched to 20 to 25 per centum. Hum Tum was acknowledged as a box office hit in malice of a mild response by the movie critics. The film was targeted specially at the young person, and that was apparent with all the bordering selling activities. Yash Raj Films tied up with multiple administrations merely to unleash an extended selling run for the film. Harmonizing to the selling executives at Yash Raj Films, the strategising for the movie ‘s promotion run started coincident to its production. A sum of 10 to 12 per cent of the production budget was invested in the movie ‘s selling and promotion runs. However, â€Å" the film really got free promotion worth 30 to 35 per cent of its budget, † says Tarun Tripathi, the cardinal ideator of Hum Tum ‘s selling scheme. This was due to the free of cost trades that fell in topographic point for the unit. Before acquiring into the assorted facets of the films selling activities, allow us look at another position. Ad as an industry is turning towards Bollywood. And this entry is non merely restricted to the advertizements in between films, but the advertizement going the very portion of the film. This includes intermixing the trade name in the film as required. Most blockbusters now have a proper blending of the trade name into the narrative line ; nevertheless, during the clip of Hum Tum, this was a comparatively new phenomenon. In the film, Saif Ali Khan is a Times of India cartoonist. Now this association with the taking English day-to-day was: a finance direction technique ; a world angle given to the film by the manager ; or merely a manner of trade name association, is the inquiry. The move is decidedly smart as acknowledged by trade analysts and industry professionals, as its common benefit for parties, – trade name every bit good as the film. Such advertisement remains in the heads of the spectator as it is subtly yet contextual as it merges the trade name in the mundane life of the common adult male. Harmonizing to the movie ‘s selling caput, the quality of the merchandise is the most of import. So while good reappraisal coevals and disposed usage of media can command the word of oral cavity promotion, finally the audience decides how they like the movie and negotiations about it. So neglecting selling does non assist either manner. Let ‘s take a expression at the assorted marketing Tie-ups of Hum Tum:Timess of IndiaIn Hum Tum, Saif Ali Khan is a Times of India cartoonist. He creates cartoon strips of ‘Hum ‘ and ‘Tum ‘ which is a male child and a miss severally. The subject is gender wrangles and it is showcased in a amusing mode through these strips. In order to help the publication of the sketch strips in the newspaper, YRF came up with a alone synergistic sketch strip competition on their site. The user had to assist the lead histrion ( Karan Kapoor ) to explicate more strips with new thoughts. The strip was merely supposed to be a 3 frame strip and it was in Hindi or English. These entries enabled the squad to plan sketch strips on the selected entries, and published them in Times of India – India ‘s prima English daily. The victor got an sole limited edition transcript of the winning sketch strip, autographed by Saif and Rani. Apart from the publication, these sketchs strips were besides covered on the official web site. The strips were a success amongst the readers and they were awaited by partisans. The gags connected with the young person and they were seen discoursing these positions on college campuses, at place, with friends, etc. It was a good wonder generator for what is traveling to be seen in the film itself. This selling thought enabled Times of India to go an of import portion of the movie ‘s content and its association with the YRF trade name got some added equity to the partnership. YRF on the other manus landed a good fiscal and a strategic trade with the taking English day-to-day. Evaluation for the above activity can be measured in the undermentioned mode since there was no existent hard currency escape. Size of the strip * Frequency of the strip * All edition rate of TOI Simultaneously the range of the run can be measured utilizing the expression below: Readership of the newspaper * Number of yearss the strip appeared = this will give us an approximative range figure of the above run.BalladsDuring the movie launch, Lays had introduced two new spirits – Cool Cucumber and Cream and Masala Cooler. This was particularly for the summer. What the selling squad of Hum Tum did was to tout Hum Tum as the ‘coolest ‘ film of the season. This was taken frontward by an SMS competition on the official website www.yashrajfilms.com. To take part in this competition, all one needed to make is SMS Lays to 8558 and reply the inquiries that are sent in answer to the SMS. 2500 victors were selected by a random draw amongst the right reply entries and they would be entitled to two tickets for the film. Apart from this, 10000 victors were sent ringtones or screensavers of the film via SMS. Participants with right entries besides received digital content like nomadic ringtones, screensavers or gags as a complimentary gift. The nomadic trade was worked out between Mobile2Win and Frito-Lay India Ltd. The competition was valid from 18th May to 31st May and victors were informed via SMS everyday. As Lays was the taking murphy french friess trade name, and its trade name embassador was Saif, it got a batch of free promotion for the film. The loyal clients of the trade name had something to look frontward to with the launch of the new spirit every bit good as Saif ‘s new release. Consequently the range or more accurately the figure of occupied clients of the run can be estimated as: = Number of SMS ‘s received for the competitionMTVMay 21 onwards, the much awaited Rishi Rich ‘s new music picture for Kunal Kohli ‘s movie Hum Tum was seen on MTV. The music channel had entirely tied up with Yash Raj Films to co-produce the music picture for the film ‘s title path. Besides the affiliation enabled for the first clip on Indian telecasting a alteration in the logo of MTV, which carried the Hum Tum characters. Using music picture and logo stigmatization were alone attacks. This was the first clip that an experiment like this was seen in Bollywood, where a music picture was created entirely as a film selling tool. Another first was for Rishi Rich, as he had ne'er earlier produced a path for a mainstream Hindi Film. The path ‘U-n-I, Mere dil vich hai Hum Tum, ‘ was a hip-hop bhangra path, produced by Rishi Rich and sung by Veronica and Juggy D. It is a vernal racy path which was composed by Veronica and is shot against the background of celebrated memorials of Bombay. It was a speedy hit with the crowds due to its bouncing subject, and it besides worked really good for the film. The vocal was in melody with the movie ‘s thought. It was the first clip that Yash Raj Films used an international creative person for their movie ‘s soundtrack. All the parties involved got their equity on the tabular array, which in bend helped the picture go an instant hit – Yash Raj known as the grandfather of Bollywood, Rishi Rich as the new modern bhangra creative person, and MTV, the most sought after young person channel. Evaluation for the above activity is assumed to be measured in the undermentioned mode as we do non hold the existent Numberss of the selling spend: FCT rates for the screen size and consequently averaging it out + excess premium for the logo branding on the channelJassi Jaisi Koi NahinJassi Jaisi Koi Nahin, the household show, aired on Sony Entertainment Channel became a portion of Hum Tum ‘s selling program. YRF roped in the show to advance their film Hum Tum. Saif playing the function of Karan, a cartoonist in the film, made an visual aspect in the show. It was the first clip a character from the large screen stepped into the little screen, for a cameo with the show ‘s lead character. This alone episode was aired on May 27th, one twenty-four hours before the release of the film. Saif Ali Khan was teh current spirit amongst Bollywood histrions. The brace created the expected enthusiasm, as Jassi was a popular show, and Saif a popular star. The shot for the episode took topographic point at the Chitrath Studios, Powai. The cameo involved Saif sing Jassi ‘s place in the show – Gulmohar House. He was seen playing the function of Karan Kapoor from the film, where he is a cartoonist. It was seen that Jassi invited Saif to the manner house in order to debate his point of views as shown in his amusing strips. The subject for the amusing strips is Men are from Mars and Women are from Venus. It fundamentally illustrates the differences between the genders. Now, Jassi differs from Saif ‘s point of position, and they are shown discoursing this as a portion of the show. The attitude of Karan Kapoor, the cartoonist played by Saif is rather contrary to Jassi à ¢â‚¬Ëœs attitude in the show. This is one of the premier grounds the coupling worked, as there was something that the viewing audiences could look frontward to. It was a welcome me displacement from the mundane show. Jassi was anyhow a profitable show for the channel, and the Saif cameo provided the bombilation, the manufacturers needed for the film Hum Tum. It was a win-win state of affairs. Evaluation for the above activity can be measured in the undermentioned mode as we do non hold the existent Numberss of the selling spend: = Comparison of TRP for the show on that peculiar twenty-four hours with other yearssDecisionIn today ‘s twenty-four hours, most films are seen come ining the market with multiple selling and media affiliations. It non merely provided the intended push to the film, but besides creates a bed of positive word of oral cavity for the film, and a certain sum of exhilaration in the heads of possible viewing audiences. In 2004, Hum Tum was one of the first such films to hold so many multiple selling partnerships, and since so it ‘s a day-to-day phenomenon. The presence of trade names adds so many excess oculus balls to the film, that the consequence is increased enormously. Hum Tum ‘s selling affiliations were an intelligent mix of Television, Music, Chips, and Print. It reached its audiences through assorted agencies, and finally struck a chord with the young person every bit good as the household.

Hinduism, the Religion as portrayed in Bollywood Cinema Essay

Hinduism, the Religion as portrayed in Bollywood Cinema - Essay Example The author has classified these feature films into four main categories: mythological films, devotional films, Islamic films and the films propagating religious and secular ideals. She has then discussed the characteristic features of each of these categories of cinema under different chapters of the book. According to Dwyer, the Hindu religion in India has always had a strong relationship with the various forms of the artistic expressions. Much before the medium of films came into existence, the traditional forms of the Indian media such as â€Å"drama, poetry, music, dance, painting etc.† have been found to be replete with depiction of Hindu religious practices. This proves that, right from the ancient times, Indian religion has had a significant influence on the different forms of the country’s art. The medium of cinema was no exception to this rule, and the all-encompassing impact of India’s religious culture paved the way for the regular portrayal of the religious practices on the large screen. That is why, Dwyer has considered it important to study the mutual relationship between the Indian religion and the medium of films. In her work she has evaluated the methods in which the medium of cinema has influenced the religious practices in India. She has also tri ed to determine whether Indian films have portrayed the religious rituals in their true form or have modified them while exhibiting these practices to a larger audience. (Dwyer, 2) Dwyer’s book makes significant contributions in other spheres as well. The author has studied the importance of Indian cinema in constructing various national identities related to films. Dwyer has outlined how the cinematic medium has helped to form India’s political identity, its nationalistic zeal, the religious identity and also facilitated the creation of the different religious communities. In his book, the author has further argued that Indian films have not restricted themselves by depicting only the religious rituals, the religious communities and their philosophies. Instead, Indian cinema portrays an Indian society whose customs and practices are grounded in the basic religious ideals of the country. This modern Indian society transcends the political boundaries and religious divid es to register its presence amidst the larger global audience (Dwyer, 2). In 2008, Dwight Friesen (University of Edinburgh) had published a review of Rachel Dwyer’s book in The Expository Times. Friesen has identified Dwyer’s book as an unprecedented effort mainly directed towards evaluating the significance of Indian religion in their cinema. The first chapter of the book traces the origins and development of mythological films in India, while the second chapter describes the same aspects of the feature films belonging to the devotional genre. In the third chapter, the author has described how Indian films have depicted the Islamic religion, culture and their ways of life in the relevant â€Å"Islamicate films†. The fourth chapter has enumerated how Hinduism has significantly influenced the framework and the basic themes of the Indian social cinema. (Friesen, 206) Friesen declares that Dwyer’s book bears testimony to her investigations and research about the subject matter of her work. Friesen has appreciated Dwyer’s knowledge about the evolution of the Indian motion picture industry which is reflected abundantly in the book. As such, Friesen points out that the book has minimal flaws. However, the reviewer rightly identifies that Dwyer has concentrated more on the depiction of religion in Hindi films ( produced in the Bombay film industry) rather than the

Jonestown Movie Review Example | Topics and Well Written Essays - 500 words

Jonestown - Movie Review Example It was not enough for Jim Jones that people of his church followed him, he wanted more. "What you need to believe in is what you can see  ... If you see me as your savior, I'll be your savior. If you see me as your God, I'll be your God† Hue Fortson, Jr. quoted Jones. Jim Jones wanted to be Christ. In early 70’s in his book â€Å"Letter Killed† he started to criticize the Bible for the gender & racial discrimination, and preaching that he is a reincarnation of Jesus Christ. In spring 1976 Jim started to confess openly that he is an atheist. He was losing his capability to be a leader due to his dependence on drugs and mental sickness. His behavior was really disturbing. Prior to the mass suicide many people in his community were stating they did not want to die with â€Å"The Temple†, but Jones did not want to let people make their own decision, he was persuading them: â€Å"Don't be afraid to die; it is just stepping over into another plane. We didn't c ommit suicide; we committed an act of revolutionary suicide protesting the conditions of an inhumane world.† Jim Jones had high level of intellect, getting almost the best grades in his class and was always the best student in public speaking. In his childhood he was insatiable  reader and especially liked writings of Stalin, Hitler and Machiavelli.